Advertisement Revenue Might Bring Hotstar Rs200 Crore This Cricket Season
The upcoming tenth edition of the Indian Premier League is expected to bring more than Rs200 Crore as advertising revenue for Star India’s digital streaming site, Hotstar. A dramatic increase in the viewership of this platform has accounted for this slated growth in revenue. This revenue is much higher than the advertising revenue earned from IPL 9, which was a mere Rs65 Crore.
According to sources, the firm has entered into sponsorships deals with Chinese smartphone manufacturer Vivo and the automobile manufacturer Maruti Suzuki India Ltd. Both these will be co-presenters of the IPL 10 Live Streaming while Vivo is also the title sponsor of the tournament. Hotstar has also been in sponsorship talks with Oppo, which has been appointed as the new sponsor for Team India and Dell, the computer tech company.
Since the last IPL season, Hotstar has doubled its total viewership from 41 million at the end of the previous edition to almost 100 million during IPL 9. Some latest data shared by Star India shows that clips of matches account for 20 million viewers regularly on Hotstar. According to Ajit Mohan, the chief executive of Hotstar has said that streaming sports has helped in demonstrating leaps in the evolving consumer experience and show the internet’s demand of long form content.
By the end of February, downloads on Hotstar crossed 200 million. Mohan also added that Hotstar is changing the way the country watches its favorite sport by reinventing the cricket-watching experience on mobile devices. Marketers are of the opinion that most of Hotstar’s 130 million streamers are not present on TV at all.